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Page settings control where and how your page appears in your Shopify store. Open them with the sliders icon in the top bar, Page settings in the Canvas menu, or ⌘ , (Ctrl , on Windows).
The Page settings dialog
Make your changes, then click Save (or Cancel to discard them).

Choose a template type

To go back to your old homepage, click Restore original homepage.

Pick the Shopify navigation

Choose what shows around your page: Header + footer, Header only, Footer only or None.

Connect a store and product

Under Shopify integration, pick your store in Select store… and use Connect to Product to link a product. A product is required for the Product type.

Set the title and URL handle

Under Page details, enter the Page title and the URL handle (the part after pages/). If you see Handle already taken, choose a different handle.

Write SEO details

Add an SEO Title (up to 70 characters) and a Meta description (up to 160 characters). The search preview shows how the page may look in search results.
The SEO section of Page settings with the search preview

Edit content in Shopify

Under Advanced, turn on Edit content in Shopify to make text and images editable right inside the Shopify theme editor. Available on the Pro and Max plans.
When you publish later, edits made in Shopify are kept unless you turn on Overwrite content edited in Shopify under Advanced options in the publish dialog.
The page background is not in Page settings. Set it in Style > Fill. See Style panel.

Publishing

Style panel

Plans