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The agent is an AI assistant inside the builder. Tell it what you want in plain words and it edits the page for you.
The Agent tab with a chat and the message box

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Send a message

1

Open the Agent tab

In the left sidebar, click Agent. Each page has its own chats. Use New chat to start fresh or History to open an earlier one.
2

Describe the change

Type in Ask EcomWize to add or edit something…. Messages can be up to 1,000 characters. Longer pasted text becomes an attachment. You can also use voice input.
3

Send and review

The agent edits the page while you watch. Click stop to end it early.
A few prompts to try:
  • “Add an FAQ section about shipping and returns below the reviews.”
  • “Make the hero headline shorter and more emotional.”
  • “Generate a lifestyle image for the hero and place it on the right.”
  • “Copy the layout of this page: [link]”
  • “Create a bundle deal for my product.”

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Attach images and use suggestions

  • Click + to attach up to 5 images, for example a reference design or a product photo.
  • Type / (or use the suggestions button) for quick rewrites: Shorter, Longer, Simplify, Fix spelling, More emotional, Logical benefits, Social proof, Urgency/Scarcity, Aspirational, FOMO.
The suggestions menu in the agent message box

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Pick Fast or Pro

Open the model menu to choose a mode. Each answer shows what it cost under Credits spent.
The model menu with Fast, Pro and the Apply brand kit switch
You need at least 10 credits (Fast) or 50 credits (Pro) to start. Images the agent makes cost 10 credits each. See Credits.

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Use your brand kit

The Apply brand kit switch in the model menu controls styling. On, the AI uses your brand colors and fonts. Off, it picks its own. Click Edit brand kit to change the kit.

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What the agent can and cannot do

It can add, edit, remove and reorder sections, edit text and styles, add blocks inside product and advertorial sections, generate and place images, change or generate the brand style, analyze or copy a web page you link (one link per message), read your Shopify products and collections, read ads saved in your brand kit, create bundle deals and build long pages in parts. It cannot publish, link a product, rename the page, change page settings or the URL, or make videos.

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Edit a selection with AI

Select something on the canvas, then click Edit with AI in the right panel (or Edit with the agent in the element toolbar). The agent receives your selection.

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Undo an agent change

The agent has no undo of its own. Answers that changed the page show Revert to this action. You can also press ⌘ Z or restore a version from History.

Credits

Brand kits

History

Bundles