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Text highlights are a typographic styling feature that lets you emphasize specific words or phrases in your headings using a distinct font. This is commonly used by e-commerce brands to draw attention to key selling points, product names, or emotional trigger words.

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What Are Text Highlights?

A text highlight applies a different font (and optionally a different weight) to selected text within a heading. Unlike bold or italic formatting, highlights use a completely separate font family — often a script, handwritten, or decorative font that contrasts with your primary heading font. For example, if your heading font is a clean sans-serif like Inter, your highlight font might be a script font like Playfair Display Italic, creating a visual accent on key words.

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Enabling Highlights

Text highlights must be enabled in your brand style before they can be used in sections.
1

Open Brand Style settings

Navigate to your brand style editor from the sidebar or page settings.
2

Enable text highlighting

Find the Text Highlight section and toggle it on.
3

Choose a highlight font

Select the font you want to use for highlighted text. This should be a Google Font or custom font that contrasts with your heading font.
4

Set the highlight weight

Choose the font weight for highlighted text (e.g., Regular, Bold, or Italic).

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Using Highlights in the Builder

Once highlights are enabled in your brand style, you can apply them from the text format toolbar:
1

Select heading text

Click on a heading element (H1-H6) in the canvas to select it.
2

Click the Highlight toggle

In the floating text toolbar, click the Highlight button (highlighter icon). The button shows its active state when the selection is already highlighted.
3

Toggle highlight off (optional)

Click the Highlight button again to remove the highlight and revert to the standard heading font.

A heading with highlighted text using a contrasting highlight font.

The Highlight toggle only appears for heading elements (H1 through H6) when highlighting is enabled in your brand style. It does not appear for paragraph text (P1-P3) or when highlighting is disabled.

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How Highlights Render

When text is highlighted, the highlight font and weight are applied to the selected words. All other properties (size, color, alignment) remain inherited from the parent heading. This means highlighted text stays the same size and color as the surrounding heading — only the font family and weight change.

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Tips for Effective Highlights

The highlight font should be visually distinct from your heading font. If your headings use a geometric sans-serif, try a serif or script font for highlights. The contrast is what makes the emphasis work.
Highlight one or two key words per heading, not entire sentences. The impact comes from the contrast between highlighted and non-highlighted text. Over-highlighting dilutes the effect.
Highlight words that create emotional resonance: product benefits, transformative language, or unique selling propositions. Words like “transform,” “natural,” “clinically proven,” or your brand name are strong candidates.
Script and decorative fonts can sometimes be harder to read at small sizes. Always preview your highlights in mobile view to ensure readability.

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Highlights in Published Pages

When you publish a page to Shopify, text highlights are preserved. The highlight font is loaded automatically, and the rendered output on your Shopify store matches what you see in the builder.
If you publish a page with Allow content editing in Shopify enabled, the highlight font styling is not preserved on highlighted text. This is because the Shopify theme editor does not support inline font styling within text fields. For pages where highlight fonts are important to your design, publish without the content editing option enabled.