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Every section in EcomWize is fully customizable. Once you add a section to your canvas, you can modify its text, images, icons, colors, layout, visibility, and more. Changes are previewed live on the canvas as you make them, so you always see exactly what your visitors will see.

Selecting a Section

To configure a section, you first need to select it:
  1. Click on any section on the canvas. A blue highlight border appears around the selected section.
  2. The Section Settings panel (right sidebar) opens automatically, displaying settings for that section.
  3. The section toolbar also appears above the selected section with quick actions.
You can also select sections from the Layers panel, which shows a list of all sections on your page. Click any layer to select and scroll to that section.

Inline Editing

Most content editing in EcomWize happens directly on the canvas. You click on an element to edit it in place, without needing to use the settings panel.

Text Editing

Click on any text element (heading, paragraph, button label, etc.) directly on the canvas to edit it. A floating text formatting toolbar appears above the selected text with options for:
  • Bold, Italic, Underline, Strikethrough
  • Text highlights (applies your brand’s highlight font to selected words)
  • Text color (apply a custom color to selected words)
  • Text size (change the heading level or paragraph size)
  • Text alignment (left, center, right)
  • Reset formatting (remove all formatting and revert to plain text)
Text editing is always inline — click directly on the text in the canvas to edit it. The Section Settings panel does not contain text fields.

Image and Video Editing

Click on any image element in a section to open the media editor. A floating panel appears next to the image with:
  • Media preview showing the current image or video
  • Choose media button to open the media panel (upload new media or select from your library)
  • Aspect ratio selector (Auto, 1:1, 3:2, 2:3)
  • Generate AI image to create an image with AI
  • Remove background to remove the background from the current image
  • Crop image to crop the current image
All sections support both images and videos. When a video is selected, additional settings appear:
  • Show play/pause button — toggle between a video with controls and a muted background video
  • Dynamic thumbnail — when play/pause is enabled, toggle whether the video preview autoplays before the user clicks play
  • Play/pause colors — choose the button theme (Neutral, Brand, or Reverse)
Supported formats include JPEG, PNG, GIF, WEBP, SVG for images and MP4 for videos. Maximum file size is 5MB.

Icon Editing

Click on any icon element in a section to open the icon toolbar. The floating toolbar lets you:
  • Search for icons by name (e.g., “shield”, “heart”, “truck”)
  • Browse popular icons
  • Select an icon weight (thin, light, regular, bold, fill, duotone)
Text, images, and icons are all edited inline using floating toolbars. The Section Settings panel handles everything else — colors, layout, visibility toggles, and section-specific settings.

Section Settings Panel

The Section Settings panel is the right sidebar that opens when you select a section. It contains settings that are not handled by inline editing. Different section types show different settings based on what they support.

Layout

For sections that support layout options, you can choose:
  • Desktop Layout — Media Left or Media Right (controls which side the image appears on desktop)
  • Mobile Layout — Media Top or Media Bottom (controls image position on mobile)

Visibility Toggles

Toggle optional elements on or off for each section. Available toggles depend on the section type and may include:
  • Show Subheading — display or hide the subheading text
  • Show Bullets — display or hide the bullet point list
  • Show Star Rating — display or hide star ratings and review text
  • Show Badge — display or hide badge elements
  • Show Guarantee — display or hide guarantee text with icon
  • Show Share Buttons — display or hide social share buttons
  • Show View Count — display or hide view counter
  • Show Profile Image — display or hide profile photos in testimonial cards
  • Show Button — display or hide the call-to-action button

Button Settings

When a section has a button enabled, you can configure:
  • Button link — choose between linking to a URL or scrolling to another section on the page
  • Show icon — toggle the button icon on or off (click the icon in the button on the canvas to change it)

Ticker Animation

For banner sections with ticker/scrolling text, you can configure:
  • Speed — how fast the text scrolls (10-200 px/s)
  • Direction — scroll left or right
  • Pause on Hover — stop the animation when the mouse hovers over it

Colors

Every section shows color pickers for the colors it supports. Available colors vary by section type and may include:
  • Background, Background Elevated
  • Headline text, Body text
  • Icon, Stars, Divider
  • Tag, Number Badge
  • Button, Button Hover, Button Text, Button Border
  • And more depending on the section type
Colors inherit from your brand style by default. Click any color to override it for that specific section. A “Reset” button appears next to any overridden color to revert it back to the brand style. Use “Reset All” to revert all color overrides at once. An Invert Background toggle is available to quickly swap your primary and elevated background colors.

Product Section Settings

Product sections have additional settings for their snippets. When a product section contains specific snippets, their settings appear in the Section Settings panel:
  • Add to Cart Button — configure on-click behavior (go to cart or checkout), cart type (cart page or custom cart drawer), and button options (show icon, show price, positions). See Integrations for supported cart drawer apps.
  • Star Rating Widget — select your reviews provider (Loox, Yotpo, Stamped.io, Judge.me, Okendo, TrustWILL). See Integrations for more details.

Live Preview

All changes you make — whether through inline editing or the Section Settings panel — are previewed live on the canvas in real time. There is no “save” or “apply” step. What you see in the builder is what your visitors will see on the published page. This includes:
  • Text changes appear character by character as you type
  • Color changes update the section immediately
  • Image swaps show the new image right away
  • Toggle changes instantly show or hide elements
  • Layout changes reflow content in real time

Per-Section Customization

Each section type has its own unique set of configurable properties. Here are some examples of what you can customize on specific section types:
Section TypeExample Properties
HeroHeading, subheading, button text, button URL, background image, layout alignment, star rating, badge text
BenefitCard headings, card descriptions, icons, icon color, card background
TestimonialReviewer name, review text, star rating, avatar image, reviewer title
StatsStat values, stat labels, stat icons, prefix/suffix text
BannerBanner text, background color, text color, ticker speed, repeating text items
FAQQuestions, answers, default expanded state
ProductProduct snippets, snippet order, add to cart settings, reviews provider

Undo and Redo

Every change you make to a section is tracked in the history stack. If you make a change you do not like:
  • Press Cmd+Z (Mac) or Ctrl+Z (Windows) to undo
  • Press Cmd+Shift+Z (Mac) or Ctrl+Shift+Z (Windows) to redo
EcomWize keeps up to 50 history states, so you can undo extensively without losing your ability to go back.
History is session-based. If you close the builder and reopen the page, the undo/redo history is reset. Your latest saved state is preserved, but intermediate history steps are not.

Tips for Efficient Configuration

Use the AI Chatbox to rewrite text content across an entire section at once. Instead of manually editing each text element, describe what you want (e.g., “Make the tone more conversational” or “Shorten all headings”) and the AI will update all relevant text simultaneously.
  • Start with a brand style before customizing individual sections. A well-configured brand style ensures consistent typography, colors, and spacing across all sections, reducing the amount of per-section tweaking needed.
  • Preview on mobile regularly. Switch to mobile preview mode to check how your section looks on smaller screens, since font sizes and layouts may differ.