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Unpublishing removes your page from Shopify and reverts it to draft status in EcomWize. This is useful when you want to take a page offline temporarily, archive a campaign page, or clean up published pages you no longer need.

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How to Unpublish

1

Open the Publish modal

In the builder, click the Publish button in the top toolbar. For a published page, the modal will show the current published status and a link to the live page.
2

Click Unpublish

Click the Unpublish button in the Publish modal. You will be asked to confirm the action.
3

Confirm

Confirm that you want to unpublish the page. The unpublish process will begin.
4

Done

Once complete, the page status changes back to “draft” and the Shopify assets are removed.

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What Happens When You Unpublish

When you unpublish a page, the following changes occur:

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On Shopify

  • Page template: The Shopify page and its associated template sections are deleted from the theme
  • Product template: The custom product template is removed, and the product reverts to the default theme template
  • Homepage: If the page was published as the homepage, the original homepage is restored from backup
  • Theme section files (Liquid templates) created during publishing are removed

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In EcomWize

  • The page status changes from “published” to “draft”
  • The Shopify page ID reference is cleared
  • The template suffix is removed
  • Section ID mappings (used for re-publishing updates) are cleared
  • The publish timestamp is removed
Your page content in EcomWize is not affected by unpublishing. All sections, configurations, and brand styles remain intact. Only the Shopify-side assets are removed.

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Re-Publishing After Unpublishing

You can re-publish a previously unpublished page at any time. Since the Shopify section mappings are cleared during unpublishing, re-publishing creates fresh Shopify assets rather than updating existing ones.
1

Make any updates

Optionally, make changes to your page in the builder before re-publishing.
2

Open the Publish modal

Click the Publish button. The modal will show “Publish” (not “Update”) since the page is now in draft status.
3

Select your store

Choose the Shopify store to publish to. You can publish to the same store as before or a different one.
4

Publish

Click Publish to create new Shopify assets and make the page live again.
Re-publishing after unpublishing is a clean publish — it creates entirely new Shopify assets. This can be useful if you experienced issues with a previous publish and want a fresh start.

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Important Considerations

Unpublishing is immediate. Once confirmed, the page is taken offline on Shopify right away. Visitors to the old URL will see a 404 error or be redirected depending on your Shopify theme’s error handling.
Yes. Unpublishing a page reduces your published page count by one, freeing up a slot within your plan’s limit. If you are on the Starter plan with 10 published pages, unpublishing one gives you room to publish another.
No. Unpublishing removes the Shopify page and theme sections. If you want to keep the page live on Shopify but stop managing it through EcomWize, simply leave it published and do not make further changes.
If EcomWize cannot remove the assets from Shopify (e.g., due to a network error or revoked API access), the page status in EcomWize will still be updated to “draft.” You may need to manually remove the template sections from Shopify’s theme editor in this case.
No. The unpublish operation targets the store where the page was originally published. The store ID is stored with the page’s publish metadata.